Tuesday 7 April 2015

New Terms

The Original revivalists in 1985.

Reviving the revival or was it reviving the revival of the revival in 2000?

In the last week I've come across two new little phrases I've not heard. The first one is revival spiral , which is the perfect way to describe revivals of revivals and revivals of revivals of revivals and so on....I came across this quote from Lauren Cochrane from The Guardian via Retromania. Here she is referring to fashion mainly but this can be used in relation to music, architecture, art etc.

"The Pulp look means the 70s as seen by the 90s, tweaked by 2015. It’s the latest example of a revival spiral, but one that, like Pulp’s albums, we’ll no doubt be playing again and again."

Er....I wish I'd come up with that snazzy little phrase.

Also noteworthy over at Retromania was the New York Times Style Magazine's feature article - The Revival Of Everything. I thought this revival started somewhere in the mid to late 90s. The interweb was taking off. The Beastie Boys were making eclectic records like ill Communication that had funk, soundtrack, rock, jazz, rap, latin, reggae, world, punk and many other vibes. Grande Royale, The Beasties own magazine was getting into all sorts of things that seemed to not make sense at the time. All of a sudden in the streets it seemed like anything from any era was up for grabs and hey why not mix and match eras too in fashion, music, furniture etc. This is where today's atemporality was forming. Back then it seemed like it hadn't been done before in such a comprehensive manner though. Whereas everything being hip at the same time and eclecticism is now the norm. Is there a paradox forming here? I guess the trend of incongruity can only last for a certain amount of time before it becomes congruous. Then what are you left with?

The other new term, to me, is Swagger Jacker. After consulting the Urban Dictionary I've found that this term has been in use since at least 2006. Ha, I'm only 9 years behind. It was used over at FACT to describe rappers who mimic other rappers unique style, flow and, well, their entire vibe really. It appears that in 2006 Cam'ron had a tune called Swagger Jacker that was a comprehensive dis of Jay Z. Cam'ron juxtaposed Jay Z's lyrics and flow against the swagger of Biggie, Snoop & Slick Rick to make the point that Z ain't too original. In the rap world last year many seemed to be Swagger Jacking Young Thug. This year it'll probably be someone else. That's a great way of describing these less unique performers who can't shake off their hero's influence in their own work. Here's an excellent article over at Complex about the phenomenon of Swagger Jacking.

The one and only Young Thug.

One of the many other Young Thugs.

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